June 1, 2019
Anderson Wellington of the Caribbean is visionary, a entrepreneur, and committed to leaving a healthy planet to the next generation. He is founder of the aptly named company, Protecting Our Universal Investment (POUI), a pioneer of waste management and recycling in his home country. Based on the island of Trinidad and Tobago, the company specializes in the recycling of PET plastics, the most widely produced non-biodegradable material in the world.
The abbreviated company name, POUI, is also the namesake a beautiful local flowering tree. The poem posted on the company website has this to say about the Poui tree:
Standing tall against the northern sky
Golden highlights across the hills high
The arid blazes cannot defeat your glory
Your yellow Trumpets sound the rain story
The height, blaze, and trumpets of the Poui tree are a wonderful metaphor for the 37-year old Anderson Wellington and his company. Whilst studying and practicing solid waste management during his university tenure, the excess plastic waste at landfills awakened Wellington to a vision of sustainability for his island and inspired a business opportunity: “It’s at that point a lightbulb went on in my head, and the concept behind POUI was born.” Without other similar companies in the Caribbean, Wellington began his journey alone and stresses that the path of a typical entrepreneur is not one of glamor. “This is not a bed of roses. Nothing about this is easy and what you put in is what you get back. It is not an 8-4 kind of job. You always have to be better than the next person.”
Money Makes The World Go Round:
Wellington understands that environmental issues are usually the last to be budgeted for and the first to be cut due to budget constraints. Funding has been a huge obstacle for POUI, especially given the lack of grants available for Small and Medium Entities (SMEs). This is exacerbated by the reactive nature of governments when it comes to environmental issues. Wellington observes, “Until it is a problem large enough or you start hearing an outcry from citizens and visiting tourist, it doesn’t get attention or funding.” His company is trying to change this trend, encouraging government and natives of the islands to adopt a more proactive stance to recycling. Some islands simply cannot afford the services that POUI offer. It is this need that motivates Wellington to obtain funding, and use it to help islands address their recycling and solid waste challenges.
Achieving Symbiosis
POUI is approaching the market differently from others in the industry. The company’s unique approach is built on connection with customers and island natives, appreciating the symbiotic human relationships that are so key to success. Wellington admits that this is one of the most important facets of his business: “It is often difficult operating as an “outsider” in some of these island countries, as they prefer to do business with a local. Where necessary, I try to partner and remain in the background.” Wellington also concedes that despite POUI’s success, help and advice in terms of securing grants and analyzing strategy would be invaluable. Unfortunately, as with many entrepreneurs, “rules, politics and not knowing the people in the positions that can assist” present considerable obstacles to growth and contribute to loneliness for the entrepreneur.
Vision In The Face Of Adversity
Wellington has incredible vision for his business and the impact that POUI could have on the Caribbean. However, he is worried that such bureaucratic impediments may prevent the business from achieving its goals. He laments, “if I had my way the Caribbean will be in a good place based on what we can offer, however with some of the leaders and the budget constraints I don’t know what to expect. I am trying to show my 4-year-old daughter coral reefs now because the reality is in 20 years we may have to travel to another part of the world to view them at the rate they are disappearing”.
Being a sustainable entrepreneur is not a bed of roses, however, the Poui Tree reminds us that of the beauty and grandeur of nature. And, Anderson Wellington is a pertinent reminder of how vital sustainable entrepreneurs are to the future of the world.
Discover more about POUI Ltd at their website: http://www.poui-tt.com
Support POUI in their mission by buying their recycled clothing, hats and accessories here: https://stores.inksoft.com/poui
Author: Henry Patton